Social services providing online help amid pandemic need to be aware of how technology can be used and misused, argues U of A researcher
Social service providers must be more alert to the role of social media and communications technology in domestic abuse, especially during the COVID-19 pandemic, according to a new commentary co-written by a University of Alberta graduate student. Since the pandemic began, social service providers have been aiding their clients online as some shelters and other…
Popular but unqualified ‘fitness professionals’ could be promoting misinformation and unhealthy behaviour, says U of A researcher
The vast majority of exercise bloggers aren’t qualified to give the advice they’re giving, according to a University of Alberta study. The study suggests this lack of certification could contribute to misinformation and unhealthy behaviour, especially since the pandemic has pushed many online for guidance with their fitness goals. “We looked at some of the…
When we listen to our clients, it allows us to improve on aspects of our organizations that perhaps we haven’t noticed
What would you do if you woke up one morning and right there on your Facebook page, for the whole world to see, was a complaint about how terribly one of your staff members was treating customers? Customer complaints are nothing new. In the past when customers received poor service from you or your staff,…
Always keep in mind these goals: easy to deliver, easy to implement. That gets purchased over and over
We’ve been working on making sure we understand the entire customer buying experience online. Today, we’re moving onto conversion. We started with interest and awareness and how your customer might hear about you – and what to do once they do. Then we moved to findability and reputation – both online and really important in…
You really need to control what’s said about you online and you need to show how you respond to all types of situations
Your marketing efforts should make an impact along each step of your customer’s online journey. From when they first see an advertisement or a post shared by one of their friends on Facebook, you’ve tweaked their interest. They’re interested in your product or service, and now they’re aware of your business. After becoming aware of…
The world’s problems are many, and the solutions require abrupt shifts and great sacrifice. But change is essential
The world is in crisis. After touching on some of the problems, I’ll list possible policy responses and suggest why humanity so far has failed to implement them. Time is short but I believe that at root, our obstacles are political, not lack of scientific knowledge. Problems Global warming and related extreme weather events, rising…
There are great tools for audiences, you get to be really creative – and you can make ad changes in real time
I’ve talked a lot about the types of advertising you can do online. From Google ads to social platforms, advertising online is where more and more business owners are focusing their marketing dollars. Once you decide what platform you’re going to use, it’s time to start researching the different strategies. Facebook has always been a…
Don’t worry about vanity metrics and instead worry about engagement metrics. You want the people who are committed to your service
When you start an online social page, a blog, a website, basically anything in the online or digital space, you want online fans. Fans are who you sell your products or services to. Fans tell their friends about you, fans buy your newest gadget or album, fans create hype and give you so much content…
Know your target audience, do your keyword research, use all of this research on your website
I’ve talked a lot about the different forms of paid advertising for web and social media platforms. For the next few weeks, I’m going to switch gears and talk more about organic online traffic. This is website traffic that finds you through searches for something in Google organically, not through paid advertising. I use a…
Social media has become immersive entertainment. But it’s also ruthless and stressful for many people
Each of us has an agenda (however fleeting) to influence people around us. We want them to agree with our perspective, our angst even. Sometimes we succeed in gaining momentum with a group – raising dissenting voices into a fevered pitch that results in others (the accidental audience members) being hooked into the current melee.…
Social service providers must be more alert to the role of social media and communications technology in domestic abuse, especially during the COVID-19 pandemic, according to a new commentary co-written by a University of Alberta graduate student. Since the pandemic began, social service providers have been aiding their clients online as some shelters and other…
