It’s all about making a connection with your customers and building a relationship by giving them what they need in that moment
I recently gave a customer service session to the employees of a store called Great White Toys. Having seen in the news that Toys ‘R’ Us has filed for bankruptcy protection and that many other retailers are also in trouble as a result of online competition, I was surprised to hear from store owner Cameron…
Offer them amazing discounts and perks to make sure they know how important they are to your business, then let them spread the word
Our online customer buying journey is about to come full circle. We’ve gone from someone first hearing about you all the way to a regular customer becoming a raving fan and helping you grow your business. Let’s recap what we’ve talked about in the past few weeks: We started with interest and awareness. Someone already…
Six steps to achieving a positive customer sales experience from beginning to end
A customer-centric culture is not just about offering good service. It’s a way of doing business that provides a positive customer experience before, during and after the sale in order to drive repeat business, customer loyalty and profits. Elements of customer centricity include: Employees understand what customers want. They capture customer insights and share this…
When we listen to our clients, it allows us to improve on aspects of our organizations that perhaps we haven’t noticed
What would you do if you woke up one morning and right there on your Facebook page, for the whole world to see, was a complaint about how terribly one of your staff members was treating customers? Customer complaints are nothing new. In the past when customers received poor service from you or your staff,…
Always keep in mind these goals: easy to deliver, easy to implement. That gets purchased over and over
We’ve been working on making sure we understand the entire customer buying experience online. Today, we’re moving onto conversion. We started with interest and awareness and how your customer might hear about you – and what to do once they do. Then we moved to findability and reputation – both online and really important in…
You really need to control what’s said about you online and you need to show how you respond to all types of situations
Your marketing efforts should make an impact along each step of your customer’s online journey. From when they first see an advertisement or a post shared by one of their friends on Facebook, you’ve tweaked their interest. They’re interested in your product or service, and now they’re aware of your business. After becoming aware of…
The N.S. Health Authority lets an inefficient telephone system act as an important barrier to timely care
If there’s any way to inconvenience patients and embrace antiquated methods, the Nova Scotia Health Authority will find it. Ask the sick patients who are trying to arrange appointments with specialists, or for imaging tests or for blood work. Most enterprises try to encourage and support increased consumer access to worthwhile services. Not the Nova…
Create an environment where there’s substantial value for new clients while recognizing and rewarding loyalty
I wanted to pay my Telus bill recently and because I had to update my credit card, I went to their website to contact customer service. Apparently due to COVID-19, a note on the Telus website tells customers to expect longer than normal waiting times. Last year, before the effects of COVID-19 on their service…
Our guide to ensuring your brand captures who you are and who your customers believe you to be
Branding is an extremely overused word – quickly followed by sentences that include “we need a vision,” “we need a mission” and “we need our values, ASAP!” Of course, businesses need those things. The challenge with these branding pieces happens when leaders don’t understand what they are by definition, over and above inspirational sentences, what…
If you give lip service to treating people well and then treat your team poorly, don’t expect your clients to receive anything different
Like most people (at least 62 per cent, according to a 2019 study by Hello Products), I don’t like going to the dentist. However, this was my week for getting a cavity checked and I headed to the dentist’s office. You know the routine: you get questioned and prodded by the dental assistant as she…