Make social networking work for you

Social networking opens up a new avenue for those of us who were not born to be social butterflies

Make social networking work for youIs it just me or is everyone more interested in 'networking' these days? I've noticed a significant increase in 'join my network' requests from people I know, have known, or barely know through sites like LinkedIn. Everyone seems to be interested in connecting and exchanging contact information. Is social networking taking over the planet, or…

5 strategies to increase your leadership presence

Leadership depends entirely on how other people in the workplace evaluate you

5 strategies to increase your leadership presenceLeadership presence, that illusive but “we know it when we see it” quality, is a blending of personal and interpersonal skills which, when combined, send all the right signals. It’s how you show up, how you make others feel, and how effectively you communicate both verbally and non-verbally. It's the "wow" factor that sets you…

The Ace Class is changing the way women connect with women

Mandy Balak of The Ace Class talks about the importance of community and mentorship in growing your business

The Ace Class is changing the way women connect with womenMandy Balak is founder and CEO of The Ace Class. Calgary’s Business: Can you explain what The Ace Class is and its purpose? Balak: Ace is an acronym for activate, cultivate and empower – we are a Canadian media and events company designed and created by women for women. We are founded in our intention…

How to overcome the sales/marketing disconnect

We need regular, repeatable communication systems that bring marketing into the sales cycle and allow sales to contribute to the marketing plans

How to overcome the sales/marketing disconnectOne of my clients was spending hundreds of thousands of dollars on marketing programs yet their customers didn’t seem engaged. They felt there was a problem with their sales team and asked if I could help. In many businesses, there’s a disconnect between the marketing department and the sales team. In an established business like…

So you want to launch a freelance career?

Tips for communicating with and keeping clients in the modern gig economy

So you want to launch a freelance career?You have a list of potential clients for your freelance services in the new gig economy. Now comes the tough part: building relationships to establish a lasting assignment requires work and dedication. Customer service is key and that starts as near to the top as you can get. Try to speak to someone like the…

Body language secrets for people who hate networking

6 changes you can make to your body language that can turn that networking experience from frightening to fun

Body language secrets for people who hate networkingImagine that you are at a networking event with the intent of doing business with some of the other attendees. In your mind, how’s that going for you? Do you see yourself socializing with ease and grace, or – if you are anything like me – has the very word “networking” increased your stress level…

Relationship builders leading the charge for change

The high achievers of today are not so much a product of superior expertise as they are a product of superior networks

Relationship builders leading the charge for changeBERKELEY, Calif. February 15, 2017/ Troy Media/ – What really distinguishes high performers from the rest of the pack? Their ability to maintain and leverage large, diversified networks that are rich in experience and span all organizational boundaries. In other words, our greatest advantages aren't coming from what we know but rather from whom we know – and…

The importance of “space” in a business relationship

Respecting another person's space can help you build rapport with your colleagues and close sales with your clients

The importance of “space” in a business relationshipBERKELEY, Calif. Nov. 17, 2016/ Troy Media/ - As a consultant and professional speaker, I often travel by myself and frequently dine alone. This affords me the opportunity to combine two of my favorite pastimes: eating great food and watching people. One night at dinner in an ocean-side resort, I noticed a man and a…

3 ways to make conference events more engaging

Conferences can be a goldmine for hot leads, but beware of these downsides

3 ways to make conference events more engagingDownload this column on planning conference events Terms and Conditions of use SAN FRANCISCO, CA Dec 4, 2015/ Troy Media/ - So you finally got your company to agree to host a conference. Congratulations. You have just created enough extra work for yourself to equal three months of overtime. Ever worse, you’re not going to be…

How to say ‘yes’ to pro bono work

Calling it ’knowledge philanthropy’ rather than ‘pro bono’ makes me feel like I am giving, rather than giving something away

How to say ‘yes’ to pro bono workDownload this column on pro bono work Terms and Conditions of use VANCOUVER, B.C. Dec 3, 2015/ Troy Media/ - Tuesday was Giving Tuesday, a day when we recognize philanthropy and encourage each other to give time and money to causes we care about. The not-for-profit sector dramatically improves our communities and the lives of our…